AIRI-Wine Switzerland: how visible are the 20 largest Swiss wineries to ChatGPT & co.?
Industry-standard measurement, July 2026: an 8% average AI visibility, 5 of 20 wineries never named at all. The full, reproducible report.
AIRI-Wine Germany: Dr. Loosen dominates the AI recommendations
The 20 largest German wineries in the AI visibility benchmark: a 16% average, one clear double winner, and an llms.txt rate of practically zero.
AIRI-Wine Austria: the highest AI visibility of all five countries — and a paradox
A 20% average — the best of the five countries. And one estate that is practically unreachable for AI crawlers, yet still appears in 39% of answers.
AIRI-Wine Italy: Antinori outshines everything — the rest stay below their worth
The 20 largest Italian wineries in the benchmark: Antinori in 56% of answers, but the lowest AIRI average of all five countries (51/100).
AIRI-Wine France: prestige beats technology — for now
Romanée-Conti leads the AI recommendations with a technically weak website. What the benchmark of the 20 largest French domaines shows.
Country comparison: where wineries are visible to AI — and where they are not (CH · DE · AT · IT · FR)
Five countries, 100 wineries, 180 stored AI answers: Austria leads with 20% visibility, Switzerland comes last with 8% — despite a good AIRI average.
Rheingau: 56 wineries measured — 45 are never named by AI
The first complete regional measurement: all 56 wineries of the Rheingau. 9 of 16 well-known houses get named — but only 2 of 40 independent family estates.
Wineries vs. cantonal banks: two industries, the same AI gap
The AIRI comparison with Swiss finance shows banks are only a few points ahead of wineries — and both industries fail on the same two dimensions.
Zürich: 60 wineries measured — 53 are never named by AI
A complete regional measurement: all 60 wineries of Zürich. Most visible estate Weingut Strasser at 33%, regional average 2% — every figure from 36 AI answers stored word for word.
Aargau: 60 wineries measured — 56 are never named by AI
A complete regional measurement: all 60 wineries of Aargau. Most visible estate Weingut zum Sternen at 33%, regional average 1% — every figure from 36 AI answers stored word for word.
Bielersee: 58 wineries measured — 56 are never named by AI
A complete regional measurement: all 58 wineries of Bielersee. Most visible estate Weingut Frauenkopf at 25%, regional average 1% — every figure from 36 AI answers stored word for word.
Graubünden: 49 wineries measured — 43 are never named by AI
A complete regional measurement: all 49 wineries of Graubünden. Most visible estate Weingut Donatsch at 53%, regional average 2% — every figure from 36 AI answers stored word for word.
Thurgau: 38 wineries measured — 34 are never named by AI
A complete regional measurement: all 38 wineries of Thurgau. Most visible estate Weingut Wolfer at 33%, regional average 2% — every figure from 36 AI answers stored word for word.
Schaffhausen: 34 wineries measured — 29 are never named by AI
A complete regional measurement: all 34 wineries of Schaffhausen. Most visible estate Weinbau Markus Ruch at 22%, regional average 1% — every figure from 36 AI answers stored word for word.
Luzern: 33 wineries measured — 30 are never named by AI
A complete regional measurement: all 33 wineries of Luzern. Most visible estate Weinbau Mariazell at 25%, regional average 1% — every figure from 36 AI answers stored word for word.
St. Gallen: 23 wineries measured — 21 are never named by AI
A complete regional measurement: all 23 wineries of St. Gallen. Most visible estate Weingut Gonzen at 11%, regional average 1% — every figure from 36 AI answers stored word for word.
Wachau: 21 wineries measured — 15 are never named by AI
A complete regional measurement: all 21 wineries of Wachau. Most visible estate Nikolaihof at 67%, regional average 8% — every figure from 36 AI answers stored word for word.
Südsteiermark: 27 wineries measured — 21 are never named by AI
A complete regional measurement: all 27 wineries of Südsteiermark. Most visible estate Weingut Wohlmuth at 31%, regional average 4% — every figure from 36 AI answers stored word for word.
Ribera del Duero: 12 wineries measured — 6 are never named by AI
A complete regional measurement: all 12 wineries of Ribera del Duero. Most visible estate Emilio Moro at 72%, regional average 16% — every figure from 36 AI answers stored word for word.
Kamptal: 11 wineries measured — 5 are never named by AI
A complete regional measurement: all 11 wineries of Kamptal. Most visible estate Weingut Schloss Gobelsburg at 64%, regional average 18% — every figure from 36 AI answers stored word for word.
Napa Valley: 18 wineries measured — 9 are never named by AI
A complete regional measurement: all 18 wineries of Napa Valley. Most visible estate Frog’s Leap Winery at 31%, regional average 8% — every figure from 36 AI answers stored word for word.
Chianti Classico: 53 wineries measured — 47 are never named by AI
A complete regional measurement: all 53 wineries of Chianti Classico. Most visible estate Castello di Verrazzano at 11%, regional average 1% — every figure from 36 AI answers stored word for word.
Alto Adige: 11 wineries measured — 6 are never named by AI
A complete regional measurement: all 11 wineries of Alto Adige. Most visible estate Cantina Tramin at 47%, regional average 12% — every figure from 36 AI answers stored word for word.
Valais: 39 wineries measured — 31 are never named by AI
A complete regional measurement: all 39 wineries of Valais. Most visible estate Domaines Rouvinez at 8%, regional average 1% — every figure from 36 AI answers stored word for word.
Mosel: 60 wineries measured — 53 are never named by AI
A complete regional measurement: all 60 wineries of Mosel. Most visible estate Van Volxem at 28%, regional average 1% — every figure from 36 AI answers stored word for word.
Pfalz: 39 wineries measured — 36 are never named by AI
A complete regional measurement: all 39 wineries of Pfalz. Most visible estate Weingut Reichsrat von Buhl at 61%, regional average 3% — every figure from 36 AI answers stored word for word.
Alsace: 59 wineries measured — 57 are never named by AI
A complete regional measurement: all 59 wineries of Alsace. Most visible estate Domaines Schlumberger at 17%, regional average 0% — every figure from 36 AI answers stored word for word.
Champagne: 60 wineries measured — 56 are never named by AI
A complete regional measurement: all 60 wineries of Champagne. Most visible estate Champagne Bollinger at 36%, regional average 1% — every figure from 36 AI answers stored word for word.